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LEARNING LUNCH & WORKSHOP SPECIAL 'PRICING YOUR PRODUCT' WITH JOHN BURKE
Thursday 19th September, 12pm - 2pm
8 Tony McGrane Place, Dubbo
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Ever wondered how the successful companies set their prices?!?
Whether you have been in business for years or a budding entrepreneur find out some of the secrets of pricing and learn how to develop a pricing mindset.
Pricing is incredibly complex and this jammed packed session will cover many areas including:
• How a consumer determines the price is right
• The connection between pricing and your business strategy
• Why price discrimination is not a dirty word
• Tactics to compete in a competitive environment
• Pricing considerations and options
• and much more
John, CEO of Channels: https://channels.com.au/, is a pricing specialist who has worked in technical and management roles in both national and multinational enterprises and has consulted for a wide variety of companies. He has an MBA, and is a Fellow of the Australian Marketing Institute. John believes that pricing is the most important facet of the marketing mix. However, over the years, he has found that businesses generally treat their pricing in an ad hoc manner, with the dartboard method being a common practice. His crusade to change this attitude and implement a proper pricing process has led to developing a strategic pricing course. which to date has had over 1,500 graduates.
In this Learning Lunch, John will draw on his extensive experience to deliver YOU a one hour presentation from (12pm-1pm) followed by an interactive workshop (1pm - 2pm).
RSVP via reply email or click 'attending' on Facebook invitation: https://www.facebook.com/events/373645693311438/.
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