January 2012, Newsletter No 3

January 2012, Newsletter No 3

Chamber Members - Friday, January 27, 2012

FIRST NETWORKING EVENT OF THE YEAR

The first networking event of 2012 is our business breakfast, scheduled for 7am on Wednesday 1 February 2012. The breakfast has been sponsored by the DRTCC and our guest speaker is Ian Shepherd, Acting District Coordinator, from Workcover NSW.

Ian will be presenting to us on the new Workplace Health and Safety laws that came into effect on 1 January 2012. This is an opportunity to learn more about the new laws that impact all businesses in NSW and what you need to do as a business to comply with the new legislation.

To attend, you need to book your seat online today: by clicking on the link:https://dubbochamber.worldsecuresystems.com/BookingRetrieve.aspx?ID=176935

SPONSORSHIP

Sponsorship of DCCI events is an important part of the Chamber’s budget. As a not-for-profit organisation, all of our income goes to providing services to our members. Our Board is completely voluntary.

2011, with the Rhino’s Business Awards, sponsorship contributed more than 40% of our budget, which allowed us to deliver more than 20 events to members and employ  two part-time staff who keep the organisation ticking over.

Sponsorship of the Chamber and our events is critical is the Chamber is to offer more exciting programs and defray costs.

What is sponsorship?

Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee."

Used well, sponsorship is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations and a positive influence on your brand.

Why sponsor?

6 great reasons an organisation can benefit by being a sponsor include:

  • Enhancing Image/Shaping Consumer Attitudes

Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction.

  •  Driving Sales

Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their product attributes.

  • Creating positive publicity/heightening visibility

Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services and brand.

  • Differentiating from competitors

The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Sponsorship can allow a smaller company to compete with their industry giants.

  • Helping with good "Corporate Citizen" role

Another powerful sponsorship objective allows companies to seen supporting the community, which can create enormous goodwill.

  • Enhancing business and consumer relations

Sponsorship can open doors that will allow you opportunities to meet key customers and solidify business relationships.

2012 Sponsorship Opportunities with the DCCI

Sponsor a business networking breakfast

Value: $297 incl GST

Benefits:

  • the opportunity for a 5 minute presentation to breakfast guests;
  • signage at the breakfast;
  • 1 ticket to the breakfast;
  • brand exposure on the breakfast invitation;
  • 1 paragraph advertising in the Chamber newsletter for 4 weeks (two weeks before and two weeks after); and
  • will be featured on the Chamber website for the following month.

 

Dubbo Chamber of Commerce Golf Day NAMING RIGHTS

Value: $2200.00 incl GST

Benefits:

  • Your business name and logo in prime position on the event flyer, advertisements and Chamber website
  • 4 player registrations on the day
  • Signage at the registration desk
  • 5 minute presentation at the Awards presentation
  • Pull up banner and promotional material on display in the presentation area (upstairs at the Golf Club)
  • Business profiled in the Members spotlight area for 8 weeks

Dubbo Chamber of Commerce Golf Day Hole Sponsor

Value: $220 incl GST

Benefits:

  • Banner on the hole
  • Banner and promotional material able to be displayed in the presentation room (upstairs at the golf club)

 

Networking after hours in March, August and December

Value $297.00 incl GST (+ hosting costs)

  • the opportunity for a 5 minute presentation to guests, plus venue tour;
  • your venue on display;
  • brand exposure on the event invitation;
  • 1 paragraph advertising in the Chamber newsletter for 4 weeks (two weeks before and two weeks after); and
  • your business will be featured on the Chamber website for the following month.

 

Rhino’s Business Excellence Awards – various sponsorship opportunities including Gold, Silver and Bronze

 

Each of these sponsorship opportunities provides great benefits to the sponsoring organisation. If you are interested, please contact the Chamber office.

MEMBERSHIP RENEWALS:

Many thanks to all of the members went online this week to renew their membership. We were thrilled to see members using our new online system.

Join or renew before 17 February 2012 to receive a 5% discount off the membership fee.

If you haven’t already done so, a gentle reminder that membership renewals are now due and can be completed online at: http://www.dubbochamber.com.au/2011/MemberArea/member-application

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